Businesses & Brands we’ve worked with
One of the things that we are most proud of is that we have been on both sides of the fence. We had lots of experience working on the client side before we decided to set up BrandFull. So we know exactly where you come from as we walked in your shoes before. Here is a sample of the brands we worked with throughout the years and across markets. Some are previous employers, some are clients and a few are both. Each and every brand here is special to us and added a unique aspect to BrandFull’s evolution. We are equally grateful that we contributed to their exciting journey. Our portfolio continues to grow. Fancy joining our wall of fame?
Sample of our work.
Greene King Inns - Growth Strategy & Execution
With over 140 hotels and Inns across the country, Greene King Inns is the fifth largest UK hotel company by number. We engaged with GKI over a period of nine months starting by developing a strategy for growth, where we identified areas of opportunities and transformation. The strategy had three levers; Digital including distribution, Guest experience and Talent enhancement. We then implemented the strategy working across multiple functions and with senior stakeholders. We were thrilled that with our support GKI achieved best growth results in two years.
PointA Hotels - Brand Strategy & Guest Experience
PointA is a boutique hotel brand with presence in London, Glasgow and Edinburgh. We helped create the brand right from the start, developing the brand strategy and activating it across the entire guest journey via innovative concepts to bring the brand to life. From developing “The Brekkie”, to the “A-List” loyalty and partnerships programme, to the launch of the website, our involvement with PointA was from inception to delivery. The brand became award-sinning within 18 months from launch and continues to grow on solid foundations.
RaspberrySky - Re-positioning, Visual Identity & Website
RaspberrySky is a well-established commercial consultancy specialised in the travel and hospitality sector. We re-positioned the business, updating its visual identity to a contemporary professional brand image with a unique personality and proposition. We then designed and built a new website showcasing the new brand and revamping the content to align with the business values and proposition. The client was thrilled with the outcome and got plenty of praise for the refreshed branding and website.
Lifeways Group - Insight & USPs
Lifeways is the UK’s largest supported living specialist, helping people with learning disabilities, physical and mental health needs live more fulfilling independent lives. We carried out a market competitive benchmarking as well as qualitative research with various stakeholders groups to gather insight and hone in on what makes Lifeways unique and relevant. Then we helped define Lifeways key messages and USPs that underpins its comms and content strategy, allowing it to standout in a saturated relatively commoditiesed market.
Sloane Place Hotel - Target Audience
Sloane Place is a boutique hotel and restaurant in the heart of Chelsea. We helped with the creation of the brand proposition, taking into account the location and type of audience who would be attracted to the offering. Through market analysis and benchmarking, we helped identify the target market which we brought to life by creating customer personas to cover the various customer segments. These personas served as the basis for the brand visual identity, the customer journey and brand visualisation from signage to photography and website.
EBCC - Business & Marketing Strategy
The Chamber of commerce’s main objective is to promote bilateral trade with the UK. We worked with the chamber’s team to lay a sustainable growth plan. We conducted a thorough review of the EBCC’s activities, interviewed members and benchmarked vs parallel organisations. We then developed a robust business strategy with an overall mission statement and clear areas of opportunity. The strategy was endorsed by the board. We then developed an actionable plan with clear objectives and KPIs and helped with implementation.
What Clients Say…
“Thanks for all the hard work you put into the turnaround - much appreciated and Im’s really pleased with the progress.”
— PT - Senior Executive - Greene King Inns & Hotels
“What can I say! In a short space of time BranFull got to know me and the business really well! I have been really delighted with the approach; organised with a robust process which helps to understand the roadmap and taking the time to understand the idiosyncrasies of RaspberrySky. I am delighted with the result - highly recommend. Dina is also fun to work with - a sense of humour always helps.”
— Sally Richards - Managing Director - RaspberrySky
“Dina has done a fantastic job in developing and implementing the brand, customer proposition and marketing strategy for PointA. She has led the development of the brand from inception to activating it across the Estate, winning brand awards and national PR recognition along the way! She is a dedicated and intelligent marketeer who takes complete ownership for her work.”
— Nic Wenn, Managing Director, Point A Hotels - Queensway
“We engaged with BrandFull to support us with the creation of the Sloane Place proposition. They helped us define the target market and brought it to life through the creation of customer personas. And we are very proud of what we achieved”
— Neena Jivraj - Head of Projects - Sloane Place Hotel - Queensway Group
“I had the absolute pleasure to work with Dina during my time at IHG in Europe. She is one of the most inspiring female leaders I have worked with. She's passionate, fun, engaging, insightful and loyal. The one quality that makes Dina stand out is that she genuinely cares; not just about getting the job delivered, but about inspiring her team through the journey to the successes she always achieves”
— Christina Walls - Brand Management - InterContinental Hotels Group
“We engaged Dina of BrandFull to help us develop a marketing strategy for the Chamber and she has done a GREAT job. With her methodical, insight-driven and collaborative approach, she worked as part of the team and the result was a robust practical and results-oriented strategy that was endorsed by the board. We are in the process of implementation with her help. I would highly recommend Dina and BrandFull for any strategy or implementation work.”
— Iman El Sherif - CEO and Secretary General - EBCC- Chamber of Commerce
“I have had the pleasure of working with Dina twice in the last year and both times she has brought not only a level of professionalism but also a commitment to the brief and sincerity that is rare. Her understanding of the business and her insight make her a truly valuable partner and from a personal point of view I also found her a joy to work with as she is also both generous and fun! I would highly recommend Dina and look forward to working with her again hopefully in the future”